"We started with very simple questions: What if? Where is the limit? Where can design take us if we let go and embark on an adventurous journey through form and space? What will timekeeping be like tomorrow? These questions are at the heart of our approach and have led us to the creation of the DD-1 (Dietrich Device 1), a breakthrough in watch design. "
"Simplicity is the key for perfectly working systems and solutions. Our straps are made as a single element, making it exceptionally comfortable and unbelievably simple to
change. We were a pioneer of this system back in 2014, and the “frame” integrated into the case back has proven its ingenuity. It is a complicated piece to make, yet a simple, pure and perfectly integrated solution. A perfect example of our out-of-the-box way of thinking and imagining the timepieces of tomorrow. "